Which retail giant created a global artisan program called 'Culture Shop' that directly sources traditional handicrafts from over 30 countries and provides sustainable income to thousands of artisans?

Traditional craftsmanship and cultural heritage have found new life in modern retail. Many brands are now incorporating cultural traditions into their retail strategies, creating unique shopping experiences and products that celebrate heritage. This trend has sparked interesting marketing approaches, store designs, and product development strategies. Test your knowledge about how traditional crafts have been integrated into contemporary retail spaces.

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Anthropologie
West Elm
IKEA
Pottery Barn