Which mythological figure's brand identity underwent a significant transformation when absorbed into Roman mythology, completely changing their product association and consumer perception?

In the world of mythology and folklore, gods, heroes and creatures were often associated with specific attributes, items, or powers - essentially creating some of the world's earliest 'brand identities'. This poll explores how ancient mythological figures established their distinctive identities through signature items, symbols, and stories - essentially prehistoric examples of product branding and identity that have endured for millennia.

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Ares/Mars - from a despised god of bloodlust to a respected strategic war deity
Apollo - from a sun god to a god of medicine and prophecy
Poseidon/Neptune - from sea god to freshwater deity
Hades/Pluto - from underworld ruler to agricultural patron