Which pharmaceutical company launched the first direct-to-consumer TV advertisement for a prescription drug in the United States after FDA regulations changed in 1997?

The pharmaceutical industry has seen some groundbreaking marketing campaigns that have transformed how medications are promoted to both healthcare professionals and patients. Some campaigns have been revolutionary in their approach, establishing new standards for the industry, while others have faced controversy. Test your knowledge about a significant marketing milestone in pharmaceutical history!

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Eli Lilly with Prozac (fluoxetine)
Pfizer with Viagra (sildenafil)
Schering-Plough with Claritin (loratadine)
GlaxoSmithKline with Paxil (paroxetine)