Which retailer first introduced the revolutionary 'open-sell' concept in cosmetics retail, allowing customers to freely touch and try products without salesperson assistance?

The way products are displayed in retail environments has evolved dramatically over decades. Visual merchandising—the art of product presentation—influences consumer psychology and purchasing decisions. From window displays to store layouts, visual merchandising has been revolutionized by certain retail pioneers who understood that how products are presented is just as important as the products themselves. Test your knowledge about one such revolutionary retail concept that transformed how consumers interact with products in stores.

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Sephora
Macy's
Bloomingdale's
Nordstrom