Which mythological figure's name was used by Amazon for their voice assistant technology before they changed it to 'Alexa'?

Mythology and folklore have long inspired product designers and marketers. From brand names to product features, ancient stories continue to influence modern consumer goods and retail strategies. Companies leverage these powerful cultural symbols to create emotional connections with customers. How well do you know the intersection of mythology and consumer product branding? Test your knowledge of how ancient gods and legendary figures have been transformed into modern retail success stories!

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Echo (Greek nymph who could only repeat what others said)
Evi (Norse goddess of wisdom)
Athena (Greek goddess of wisdom and strategic warfare)
Sesha (Hindu serpent deity associated with Vishnu)