Which U.S. presidential campaign was the first to effectively use big data analytics and microtargeting to personalize voter outreach at scale?

Test your knowledge of groundbreaking digital marketing strategies in political campaigns! The intersection of technology and politics has transformed how candidates connect with voters. From targeted social media campaigns to data-driven outreach, political marketing has evolved dramatically in recent decades. This trivia question focuses on a pivotal moment in campaign innovation that changed the landscape of political digital marketing forever.

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Barack Obama's 2012 re-election campaign
Hillary Clinton's 2016 campaign
Donald Trump's 2016 campaign
George W. Bush's 2004 re-election campaign