Which studio first pioneered a fully integrated omnichannel retail strategy connecting theatrical releases, streaming content, theme parks, and e-commerce into a unified shopping experience?

The film and television industry has transformed how products are marketed and sold through entertainment. From product placements to creating entire retail ecosystems around franchises, the entertainment industry has pioneered innovative retail strategies. This poll tests your knowledge about how a major studio implemented a groundbreaking omnichannel approach that changed how film merchandise is sold.

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Disney (with their 'Disney Universe' approach launched in 2016)
Warner Bros. (with their 'Wizarding World Connect' platform in 2018)
Universal (with their 'Universal Entertainment Ecosystem' in 2017)
Paramount (with their 'Paramount Total Access' program in 2019)