Which celebrity famously backed out of a $5 million deal with Burger King in 1992 after filming a commercial, causing the company to completely revamp their marketing strategy?

Famous personalities often lend their name, image, and creativity to brands, resulting in some of the most memorable product collaborations in history. These partnerships can transform both the celebrity's brand and the company's market position. Test your knowledge about some of the most significant celebrity brand collaborations that changed product development and marketing strategies in recent decades.

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Madonna
Michael Jackson
Michael Jordan
Cindy Crawford