Which performing arts organization famously rebranded in 2009, dropping its formal name in favor of a single-letter logo to broaden its appeal to younger audiences?

The performing arts industry has seen significant shifts in brand strategy as theaters, dance companies, and performance venues adapt to changing audience preferences and digital engagement. From iconic institutions to innovative newcomers, branding plays a crucial role in audience development and patronage. Test your knowledge about how performing arts organizations have evolved their brand identities and marketing approaches in the modern entertainment landscape.

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The Metropolitan Opera (becoming simply 'M')
Lincoln Center (becoming 'L')
The Old Vic Theatre (becoming 'V')
New York City Ballet (becoming 'B')