Which innovative customer analytics approach did Nike implement in 2018 that revolutionized their product development strategy?

The sports industry isn't just about what happens on the field or court. Behind every major sporting goods retailer is a sophisticated customer analytics operation that helps them understand their customers, optimize their product offerings, and maximize revenue. Test your knowledge about how major sports retailers use data to drive business decisions in this challenging trivia question!

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Consumer Direct Offense: Using AI to analyze social media trends and personal workout data to predict emerging product needs before competitors
Team Player Analytics: Tracking professional athlete performance data to create products tailored exclusively for elite sports teams
Regional Sport Profiling: Analyzing geographical purchasing patterns to create location-specific inventory based on local sports popularity
Cross-Sport Integration: Using purchase history to identify customers who participate in multiple sports and creating hybrid products to serve their needs