Which Broadway musical was the first to utilize a viral social media campaign featuring audience-generated content, leading to a 35% increase in ticket sales among millennials?

In the competitive world of Broadway, innovative marketing campaigns can make or break a show. Some productions have pioneered techniques that transformed how performing arts are promoted to audiences. This poll tests your knowledge of a revolutionary digital marketing strategy that changed Broadway promotion forever and set new standards for how performing arts engage with potential ticket buyers.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Hamilton (2015)
The Book of Mormon (2011)
Wicked (2003)
Dear Evan Hansen (2016)