Which groundbreaking pharmaceutical product launch strategy, introduced by Pfizer in 1997, revolutionized medical marketing and created the first drug to reach annual sales of over $1 billion in its first year?

The pharmaceutical industry employs unique product launch strategies that can make or break a new medication's success in the market. Understanding these strategies offers insight into how life-saving treatments reach patients and achieve commercial viability. This poll tests your knowledge of one of the most significant pharmaceutical product launches in medical history and its market impact.

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The direct-to-consumer television campaign for Viagra, which transformed how prescription medications were marketed to the public
The physician sampling program for Lipitor, which delivered free starter doses to over 500,000 doctors nationwide
The patient assistance program for Celebrex, which offered income-based pricing tiers to ensure accessibility
The medical journal saturation approach for Zoloft, which published clinical results in over 200 publications simultaneously