Which luxury jewelry brand has been the exclusive sponsor of the Tony Awards since 2016, providing the medallions given to winners and creating the iconic Tony Awards seal?

The world of performing arts often intersects with major brands seeking to reach cultured audiences. Theater productions, especially on Broadway, have created some innovative marketing partnerships that have changed how performing arts are funded and promoted. Test your knowledge about these creative collaborations that have helped bring artistic visions to life while providing brands with cultural cachet.

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Tiffany & Co.
Cartier
Harry Winston
Bulgari