Which global food brand created a highly successful marketing campaign by introducing a tradition of sharing their product during Diwali in India, despite having no previous connection to the festival?

Traditional cultural festivals drive significant retail sales worldwide, with brands creating specialized products and marketing campaigns to capitalize on these celebrations. From limited edition packaging to exclusive product lines, retailers leverage cultural traditions to connect with consumers on a deeper level. This poll tests your knowledge about how global brands have successfully incorporated cultural traditions into their product strategies.

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Coca-Cola, with their 'Festival of Lights' special edition bottles
Cadbury, with their 'Kuch Meetha Ho Jaaye' (Let's have something sweet) campaign
Pepsi, with their 'Light Up Your Celebration' limited edition cans
Nestlé, with their 'Share the Brightness' gifting boxes