Which pharmaceutical company first used a real patient (not an actor) as a brand ambassador in direct-to-consumer advertising, revolutionizing medical marketing in the 1990s?

The healthcare and pharmaceutical industries have long used strategic brand ambassadors to communicate complex medical information to both healthcare professionals and the public. This trivia question explores a groundbreaking moment in medical brand ambassador history that changed how medical products are marketed and perceived by consumers. Test your knowledge of this significant shift in medical product promotion!

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Pfizer with 'Bob Dole for Viagra'
Johnson & Johnson with 'Real Patients, Real Stories'
Merck with 'Living Proof' campaign
GlaxoSmithKline with 'Patient Voice Initiative'