Which Broadway show was the first to implement a 'rush ticket' digital lottery via a mobile app, revolutionizing last-minute ticket sales and significantly increasing young adult audience attendance?

The performing arts industry has evolved dramatically in its marketing approach over the past decade. From traditional playbills to sophisticated digital campaigns, theaters and production companies have embraced innovative product strategies to fill seats and build loyal audiences. This poll tests your knowledge of a groundbreaking digital marketing initiative that changed how Broadway productions reach their audiences.

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