Which prescription medication became the first to be advertised directly to consumers on U.S. television after the FDA relaxed broadcast advertising guidelines in 1997?

The pharmaceutical industry's approach to advertising has changed dramatically over the decades. Direct-to-consumer pharmaceutical advertising was once heavily restricted, but policy changes in the 1980s and 1990s transformed how medical products are marketed. This poll tests your knowledge of a key moment in medical product advertising history that changed how pharmaceutical companies communicate with patients and consumers.

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