Which Taylor Swift album release strategy generated over $200M in revenue within its first week through a combination of digital sales, physical variants, and merchandise bundles?

Product launches in the music industry have evolved dramatically in the digital age. Artists and labels now employ sophisticated marketing tactics to maximize impact and sales. One artist has particularly revolutionized album release strategies with surprise drops, elaborate countdown campaigns, and multi-tiered product offerings. Test your knowledge about one of the most successful product launch strategies in recent music industry history!

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The 'Midnights' Mayhem strategy with 4 collectible album covers and a clock that could be assembled from the vinyl editions
The 'Lover' release with 4 deluxe journal editions containing handwritten lyrics and a voice memo recording
The 'Reputation' stadium tour pre-sale ticket access for fans who purchased multiple album copies
The 'Folklore/Evermore' surprise drop pandemic strategy with limited edition 'chapter' EP digital collections