Which retail giant launched the 'Living Heritage Program' in 2008, committing $50 million to preserve traditional craftsmanship in 12 countries and employing over 5,000 artisans using centuries-old techniques?

Major retailers around the world have played significant roles in preserving cultural traditions through special initiatives and product lines. These corporations have invested in protecting indigenous crafts, traditional manufacturing techniques, and cultural heritage. This trivia question explores how one particular retail giant made a landmark commitment to cultural preservation that changed industry standards and created a new model for corporate responsibility in the cultural heritage space.

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Hermès International
LVMH (Louis Vuitton Moët Hennessy)
Kering Group (formerly PPR)
Richemont