Which mythological figure has been most successfully used in retail branding to psychologically represent 'luxury and exclusivity' to consumers?

Throughout history, retailers and product designers have drawn inspiration from mythology and folklore to create compelling brand stories and product identities. From Nike's winged goddess of victory to Starbucks' siren, mythological elements permeate our consumer culture. This trivia question explores how ancient stories continue to influence modern retail strategy and consumer psychology through symbolic association.

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Medusa (with her snake-hair appearing in Versace's logo)
Thor (appearing in hardware and power tool branding)
Hermes (in transportation and delivery services)
Artemis (in outdoor and hunting equipment retailers)