Which gaming company pioneered the use of predictive analytics in 2016 to personalize in-game advertisements based on player behavior patterns, resulting in a 78% increase in DLC purchases?

In the highly competitive gaming industry, marketing strategies can make or break a title's success. Major gaming companies employ sophisticated digital marketing techniques and leverage vast amounts of player data to target their audiences effectively. This trivia question explores how a major gaming company revolutionized its marketing approach through big data analytics to achieve remarkable results for one of its flagship franchises.

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Epic Games with Fortnite
Electronic Arts with The Sims 4
Ubisoft with Rainbow Six Siege
Activision Blizzard with Overwatch