Which candy brand suffered a major setback when it declined product placement in the 1982 film 'E.T.', only to see sales of a competitor's product skyrocket after being featured instead?

Product placement in films and TV shows has become a multi-billion dollar industry, with brands eager to showcase their products to captive audiences. However, not all product placements have been successful. This trivia question focuses on a famous case that changed how film studios and brands approach product integration, leading to more strategic brand positioning in entertainment media. Test your knowledge of this infamous marketing mishap that created new standards for brand partnerships in Hollywood!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

M&M's (declined, while Reese's Pieces was featured and saw sales increase by 65%)
Skittles (declined, while Starburst was featured and saw sales increase by 75%)
Hershey's Kisses (declined, while Hershey's Miniatures was featured and saw sales increase by 85%)
Rolo (declined, while Twix was featured and saw sales increase by 55%)