Which retail giant pioneered the 'store-within-a-store' concept, revolutionizing visual merchandising by creating branded micro-environments within larger retail spaces?

Visual merchandising has evolved from simple product displays to sophisticated brand narratives. Today's most successful retailers create immersive environments that tell stories, evoke emotions, and forge deeper connections with customers. This trivia question explores a groundbreaking retail visual storytelling technique that transformed how products are presented and experienced in physical stores.

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Macy's, with their 1996 'branded pavilions' initiative
Target, through their 'Design for All' boutique displays launched in 2002
Selfridges, with their 1909 concession model that transformed department store layouts
Walmart, via their 'Shop-in-Shop Experience' program introduced in 2010