Which dictionary brand first revolutionized language product marketing in the 1980s with the slogan "You're not just buying a dictionary, you're buying time" that transformed dictionaries into productivity tools?

In the world of language resources and reference materials, branding and marketing strategies have shaped how we interact with dictionaries and language learning tools. This trivia question explores a significant brand storytelling moment that revolutionized how dictionaries were marketed to the public, transforming them from purely academic resources to household essentials. Test your knowledge of this linguistic marketing milestone!

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Merriam-Webster
Oxford University Press
Collins
American Heritage