Which linguistic advertising technique became prominent in the 1990s when retailers began targeting Generation X with specialized vocabulary to create brand authenticity?

The intersection of language and retail marketing has evolved dramatically over time. Brand slogans, marketing terminology, and linguistic strategies have shaped consumer behavior and purchasing decisions for decades. This trivia question explores how language has been strategically deployed in retail advertising to influence different demographic groups and create memorable brand identities.

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Code-switching (deliberately alternating between languages or dialects)
Subcultural lexical appropriation (adopting terms from youth subcultures)
Hypercorrection (using overly formal language to suggest prestige)
Diminutive morphology (adding suffixes to create 'cuteness' in product names)