Which 1970s blockbuster film was the first to negotiate merchandising rights that revolutionized Hollywood's approach to product licensing and created a merchandising empire worth billions?

The film industry's relationship with consumer products has evolved into a multi-billion dollar revenue stream. From action figures to theme park attractions, merchandising can sometimes generate more profit than the films themselves. This poll tests your knowledge about one of Hollywood's most successful product merchandising strategies that changed the entertainment industry forever.

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Star Wars (1977)
Jaws (1975)
Rocky (1976)
Superman (1978)