Which e-commerce innovation first allowed Broadway theaters to implement dynamic pricing strategies similar to airlines?

The performing arts industry has embraced digital transformation in recent years, especially in how tickets are sold and marketed to theater enthusiasts. E-commerce platforms have revolutionized how audiences access live performances, from ballet to Broadway. This trivia question explores a significant milestone in the intersection of performing arts ticketing and e-commerce innovation. Test your knowledge about how technology has transformed the audience journey from purchase to performance!

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Ticketmaster's Advanced Pricing Algorithm (2010)
Telecharge's Broadway InDemand system (2011)
TodayTix's last-minute mobile ticket platform (2013)
Broadway.com's Premium Ticket Exchange (2001)