Which artist pioneered the 'secret songs' loyalty program that rewarded fans who purchased physical albums with exclusive digital content accessible only through hidden codes?

Test your knowledge about the evolution of music retail marketing! The music industry has transformed how artists connect with fans beyond just selling albums. From limited edition vinyl releases to innovative loyalty programs, merchandising has become a crucial revenue stream for musicians. This trivia question explores one of the most successful retail customer engagement strategies in modern music history.

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Taylor Swift with her 'Secret Sessions' program
Beyoncé with her 'Beyhive' exclusive content
BTS with their 'ARMY' membership bonuses
Lady Gaga with her 'Little Monsters' hidden tracks