Which athlete's endorsement deal with Nike is credited with transforming sports marketing and has generated over $14 billion in revenue since its creation in 1984?

In the high-stakes world of sports retail, athlete endorsements can make or break product lines and create cultural phenomena. Brand partnerships with elite athletes have evolved dramatically over the decades, sometimes creating lifetime value that extends well beyond an athlete's playing career. This trivia question explores one of the most significant endorsement deals in sports retail history that revolutionized how brands partner with athletes.

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• Michael Jordan (Air Jordan)
• LeBron James (Nike LeBron)
• Cristiano Ronaldo (CR7)
• Serena Williams (Nike Court)

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