Which food product launch is considered one of the biggest retail failures, costing Coca-Cola Company millions and forcing them to reintroduce the original product just 79 days later?

The food retail industry has seen numerous innovations and product launches over the decades, but not all have succeeded. Some major food companies have invested millions or even billions in products that consumers ultimately rejected. This trivia question tests your knowledge about one of the most expensive food retail failures in history. Do you know which famous product launch became a cautionary tale in the food industry?

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New Coke (1985)
Crystal Pepsi (1992)
McDonald's Arch Deluxe (1996)
Frito-Lay WOW! Chips (1998)