Which pioneering architectural firm first introduced the concept of 'narrative architecture' as a brand storytelling technique for retail spaces in the early 2000s?

In the world of architecture, brand storytelling has become a powerful tool for creating meaningful spaces that communicate a company's values and history. From retail environments to corporate headquarters, architects are increasingly tasked with translating brand narratives into physical experiences. This poll tests your knowledge of how architectural brand storytelling has evolved in commercial spaces.

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Rockwell Group
Gensler
Zaha Hadid Architects
Foster + Partners