Which celebrity's partnership with a retailer is credited with generating over $1 billion in annual sales, creating what economists called 'the Fenty Effect' in the beauty industry?

Celebrity brand partnerships have revolutionized retail marketing strategies. When famous personalities collaborate with retail brands, they can dramatically transform sales and brand perception. This poll tests your knowledge about one of the most financially successful celebrity-brand partnerships in retail history. Do you know which famous person's collaboration created an unprecedented retail phenomenon?

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Rihanna's Fenty Beauty with LVMH and Sephora
Kylie Jenner's Kylie Cosmetics with Ulta Beauty
Selena Gomez's Rare Beauty with Sephora
Lady Gaga's Haus Laboratories with Amazon