Which retailer's Lunar New Year campaign featuring 'nianhua' folk art and augmented reality experiences led to a 45% increase in store traffic among Asian consumers in 2019?

Cultural celebrations and traditions have become powerful focal points for retail marketing strategies worldwide. Brands that authentically incorporate cultural elements often create deeper connections with consumers while respecting heritage. This trivia question explores how one global retailer successfully embraced a cultural tradition in their marketing to dramatically increase both foot traffic and sales, setting a new standard for culturally-sensitive retail campaigns.

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Alibaba Group
Nike
H&M
Uniqlo