Which sportswear brand first introduced the 'drop' model for limited sneaker releases, creating artificial scarcity that transformed how premium athletic footwear is marketed and sold?

The sports retail industry has transformed how products are launched in the digital age. Limited edition sneaker releases now create unprecedented consumer engagement, combining technology, exclusivity, and cultural significance. This poll tests your knowledge about one of the most innovative product launch strategies that changed the athletic footwear market forever.

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Nike with its Nike SNKRS app launches
Supreme with its Thursday drop model (later adopted by sneaker brands)
Adidas with its Yeezy collaboration releases
Jordan Brand with its retro numbered releases