Which retail innovation was first adopted by major Broadway theaters to revolutionize the ticket-buying experience?

The performing arts industry has embraced technology in innovative ways to enhance audience experiences and boost ticket sales. From virtual reality previews of shows to interactive lobby displays and smart seating systems, theaters are transforming how audiences engage with live performances. Test your knowledge about how digital retail innovations have changed the world of Broadway and performing arts venues!

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RFID-enabled interactive playbills that unlock bonus content
Dynamic pricing algorithms that adjust ticket costs based on real-time demand
AR dressing rooms allowing patrons to virtually try on show merchandise
NFC-enabled seats that automatically order drinks for intermission