Which global coffee retailer deliberately named their company after a character from folklore/mythology as part of their brand positioning strategy?

In the world of retail and product marketing, mythology has been a powerful source of inspiration for brand names, logos, and marketing campaigns. Many global companies have leveraged the recognition and symbolic power of ancient gods and folklore to position their products in the marketplace. This trivia question tests your knowledge of how mythology has influenced modern retail branding strategies and product launches.

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Starbucks (named after the first mate in Moby Dick, a character inspired by Norse mythology)
Dunkin' (named after the Greek god Dunkarius, deity of morning sustenance)
Peet's Coffee (named after the Celtic folklore character Peet, guardian of sacred brews)
Tim Hortons (named after the Canadian folklore hero Tim Horton who discovered coffee beans in the northern forests)