Which innovative product marketing strategy did the World Wildlife Fund (WWF) pioneer that revolutionized conservation fundraising?

Conservation organizations often use innovative marketing techniques to raise awareness and funds for wildlife protection. One particularly successful campaign revolutionized how conservation groups approach product marketing. This trivia question explores a landmark marketing strategy that changed how wildlife conservation products connect with consumers. Test your knowledge of the intersection between product marketing and wildlife conservation!

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The 'Adopt an Animal' symbolic adoption program where donors receive a plush toy and certificate
The 'Wildlife Credit Card' where a percentage of each purchase goes to conservation efforts
The 'Endangered Species Chocolate' line where proceeds support habitat protection
The 'Earth Hour' branded merchandise campaign selling eco-friendly products