Which presidential campaign first used a specialized design firm to create a comprehensive visual identity system with a distinctive logo, typography, and color scheme that influenced all future presidential campaigns?

Throughout history, political campaigns have leveraged sophisticated branding and marketing strategies to win elections. Campaign logos often become iconic symbols that represent not just candidates, but entire movements and ideologies. This poll tests your knowledge about the evolution of political campaign branding and the strategic thinking behind these powerful visual identities that have shaped modern political marketing.

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Obama 2008 ('Hope' campaign with the sunrise O logo by Sender LLC)
Reagan 1984 ('Morning in America' campaign)
Clinton/Gore 1992 (The campaign that introduced the now-famous red, white and blue 'C' logo by Chermayeff & Geismar)
Kennedy 1960 (The 'Leadership for the 60s' campaign)