Which unexpected brand collaboration with Fortnite broke records in 2020 by selling out virtual items worth over $50 million in revenue within 24 hours?

Brand collaborations in the gaming industry have created some of the most memorable marketing moments and product launches in recent years. From luxury fashion houses creating in-game items to fast food chains sponsoring esports tournaments, these partnerships have redefined how brands interact with gaming audiences. Test your knowledge about one of the most unexpected and successful gaming brand collaborations that broke sales records and changed how we think about cross-promotional opportunities in virtual worlds.

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• Travis Scott's Astronomical concert series and cosmetic bundle
• Balenciaga's high-fashion digital clothing collection
• Ferrari's drivable sports cars and branded racing skins
• The North Face x Gucci exploration gear collection

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