Which celebrity's collaboration with Puma in 2014 revolutionized the brand's approach to women's athletic wear and helped increase their sales by over 180% in the following years?

Celebrity brand partnerships have become a powerful marketing strategy, often leading to groundbreaking product lines that merge star power with established brands. These collaborations can transform both the celebrity's brand identity and the company's market reach. Test your knowledge about some of the most influential celebrity-brand partnerships that have shaped consumer trends and retail strategies in recent years.

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Beyoncé (Ivy Park)
Rihanna (Fenty)
Selena Gomez (SGxPuma)
Dua Lipa (Flutur)