Which theatrical production pioneered the concept of 'experiential retail zones' in theater lobbies, creating immersive shopping environments that extended the show's narrative into the retail experience?

The performing arts industry has undergone significant transformations in how it markets and sells merchandise to patrons. From playbills to branded merchandise, theaters have developed sophisticated retail strategies to enhance audience connection and generate additional revenue streams. This trivia question explores an innovative merchandising approach that changed how performing arts venues approach retail.

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The Lion King (1997) - with its Nature's Kingdom marketplace featuring artisan-crafted African-inspired merchandise
Phantom of the Opera (1986) - with its Masquerade Shop featuring replica masks and music boxes
Hamilton (2015) - with its Revolutionary Retail experience featuring historical document replicas
Wicked (2003) - with its Ozmopolitan boutique featuring character-inspired cosmetics and accessories