Which pharmaceutical marketing campaign is credited with transforming direct-to-consumer advertising after the FDA relaxed broadcast regulations in 1997?

The pharmaceutical industry has pioneered many innovative marketing campaigns to educate healthcare providers and patients about medical breakthroughs. Some campaigns have fundamentally changed how medicines are promoted and understood by the public. This poll tests your knowledge of a landmark marketing initiative that revolutionized direct-to-consumer pharmaceutical advertising in the United States.

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Pfizer's Viagra campaign featuring Bob Dole as spokesperson
Johnson & Johnson's 'Having a Baby Changes Everything' Tylenol campaign
Merck's 'One Less' HPV vaccine awareness campaign
GlaxoSmithKline's 'Orange Man' Requip campaign for Restless Leg Syndrome