Which film franchise pioneered the modern blockbuster merchandising model when its creator famously negotiated to keep merchandise rights instead of a higher directing fee?

The film and television industry generates billions in merchandise revenue annually through strategic brand collaborations. From action figures to theme parks, merchandising has become a crucial revenue stream for major studios. This poll tests your knowledge about one of the most successful merchandise-driven brand collaborations in entertainment history that transformed how studios approach consumer products.

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Star Wars (George Lucas retained merchandise rights in 1977 instead of accepting a higher salary)
Indiana Jones (Steven Spielberg opted for merchandise percentages over fixed compensation)
James Bond (Albert Broccoli secured all merchandising rights in his original MGM contract)
Jurassic Park (Michael Crichton insisted on merchandise control as part of the film adaptation deal)