Which major sports apparel company completely redesigned its logo in 2002, changing from a wordmark to a stylized 'U' shape that represents both a horseshoe and the letter U?

Test your knowledge about how major sports brands have evolved their logos and visual identity over time to strengthen customer loyalty and market presence. Corporate logos in the sports industry often carry rich histories and strategic transformations that reflect changing market dynamics, technological advancements, and shifting consumer preferences. How well do you know the visual evolution of these iconic sports brands?

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Under Armour
ASICS
New Balance
Umbro