Which sports retail company first introduced the 'virtual try-on' technology that allowed customers to see how shoes would look on their feet using augmented reality?

The sports industry has seen remarkable retail innovations over the years, transforming how athletes and fans purchase equipment and apparel. From digital fitting rooms to personalized equipment recommendations, technology has revolutionized the sports retail experience. This trivia question tests your knowledge about a groundbreaking retail innovation that changed how consumers interact with sports products before purchasing.

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Nike (with their Nike Fit AR technology)
Adidas (with their miCoach Smart Insole system)
Under Armour (with their UA Mirror technology)
Puma (with their Puma Fit AR platform)