In 1985, Coca-Cola launched 'New Coke' which became a marketing disaster. How long did it take for the company to reintroduce the original formula as 'Coca-Cola Classic' after consumer backlash?

In the competitive world of consumer products, not every innovation succeeds. Sometimes even the biggest companies make strategic missteps that become legendary case studies in business schools worldwide. This poll tests your knowledge about one of the most notorious product failures in retail history - a cautionary tale about tampering with beloved brands and misreading consumer psychology.

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77 days
6 months
1 year
2 weeks