Which athlete's endorsement deal in 1984 revolutionized sports marketing and created a footwear line that continues to generate billions in revenue annually?

The sports retail landscape was forever changed when athletic footwear brands began signing endorsement deals with professional athletes. These partnerships transformed how products were marketed, designed, and sold, creating billion-dollar submarkets within the sports industry. Test your knowledge about a pivotal moment in sports retail history that changed the game for athlete endorsements forever.

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Michael Jordan with Nike (Air Jordan)
Bo Jackson with Nike (Cross Trainers)
Magic Johnson with Converse
Andre Agassi with Nike (Air Tech Challenge)