Which military recruitment branding campaign was so successful that its iconic poster design is still recognized and parodied over 100 years after its creation?

Throughout military history, armies and governments have leveraged innovative retail and branding strategies to boost morale, finance war efforts, and shape public perception. From recruitment posters to war bonds, military memorabilia to tactical gear turned fashion statements, the intersection of military history and consumer products tells a fascinating story of how armed forces have marketed themselves and their missions to the public. Test your knowledge of these military retail innovations!

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Uncle Sam's 'I Want YOU for U.S. Army' poster (1917)
Britain's 'Your Country Needs YOU' Lord Kitchener poster (1914)
Soviet 'Motherland Calls' poster (1941)
Rosie the Riveter 'We Can Do It!' poster (1943)