Which groundbreaking advertising campaign introduced the concept of 'rush tickets' that revolutionized Broadway accessibility and is now used by theaters worldwide?

Test your knowledge about iconic advertising campaigns that have revolutionized the performing arts industry! Many successful theater productions, dance companies, and musical performances have relied on groundbreaking marketing strategies to fill seats and create buzz. This question focuses on a particularly influential advertising campaign that changed how Broadway shows attract audiences. How well do you know the marketing side of the performing arts world?

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

TKTS 'Same-Day Discount' campaign by the Theatre Development Fund (1973)
Broadway.com's 'Front Row Access' program (1991)
Telecharge's 'Dynamic Pricing Strategy' initiative (2002)
Playbill's 'Standing Room Only' marketing promotion (1987)