Which celebrity's partnership with a footwear brand resulted in the most successful athlete-endorsed product line in history, generating over $5 billion in annual revenue by 2022?

Celebrity brand endorsements have become a cornerstone of modern marketing, with some partnerships creating historic revenue surges and cultural phenomena. These collaborations have transformed both the celebrities' personal brands and the companies they represent. Test your knowledge about one of the most successful celebrity brand partnerships that revolutionized an entire product category!

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Michael Jordan with Nike (Air Jordan)
Serena Williams with Puma
LeBron James with Adidas
Cristiano Ronaldo with Under Armour